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“Brands are usually positive about going big on launch day, especially international, high-end brands. While on high streets, the most that brands can do is offer discounts, there is lot more that a mall can do for brands and consumers. We can give them that slight edge, a greater push and create an impressive launch.”

Ibhrampurkar also stresses on that fact that it is not just international brands who take launch days very seriously.

V-Bazaar is one of North India’s largest family stores chains in North India started by Hemant Agarwal. Agarwal started his career by joining the family retail venture in New Delhi and was integral in the running of the company.

The brand, which also sells its products on e-commerce websites of UAE and South East Asia, Souq.com and Lazada.com may also look at overseas foray with this year.

New locations will be spread across the U.S. and Canada. The brick-and-mortar openings will bring Old Navy’s total count up to more than 1,000.

Speaking at the event, J Suresh, Managing Director and Chief Executive Officer , Arvind Lifestyle Brands Ltd, stated, “Arvind Lifestyle Brands is renowned not only for making global fashion brands accessible to Indian customers, but also for being the home of the best design talent in India today. Arvind Runway serves as a stepping stone to propel the careers of design interns and showcase their skills, talent and knowledge acquired during the course of their internship. We are thrilled to have honed some of the best talent in the country.”

This action was taken to facilitate the sale of its Nine West and Bandolino footwear and handbag business and to right-size its capital structure around its profitable and growing businesses, including One Jeanswear Group, The Jewelry Group, the Kasper Group, and Anne Klein.

“Next year, we are targeting 7.5 per cent and above growth. The first quarter would be slow but Q2 onwards the growth would start ramping up and we believe that all operational parameters should improve,” he was quoted by PTI as saying.

The contemporary ethnic wear brand ‘Aurelia’ by TCNS Clothing recently opened its new store in Mysore, a major city in the Karnataka state. Invigorated by the acceptance and success of the brand, Aurelia is expanding its geographic presence to cater to the demands of loyal customer base.

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Jasvinder Kataria, Head – Sales & Marketing, Linen Business, Jayashree Textiles added, “With this premium store, our goal is to create a rich consumer experience and ensure that linen lovers experience the largest variety of linen fabrics and products in an intimate environment. All our fabrics are made from raw material sourced from France and Belgium and processed at our state of art facilities to ensure the highest quality standards.”

Rajinder Mattoo – Head of Retail, Vajor added, “While care has been taken to maintain the Indian essence of the brand, a lot of elements have been added to the collection to make it globally acceptable and in tune with modern fashion.”

Zink London – a homegrown fast fashion brand, which started its retail journey in India in 2012 – is eyeing expansion through exclusive brand outlets. The brand is also looking forward to expanding its product offerings.The fast fashion brand, which believes in giving value for money to customers, is known for offering products like tops, dresses, maxis and selection of bottom wear (jeans, jeggings, palazzos, culottes, shorts and skirts)

“I think I am very optimistic as our brand has an amazing history. The future is fantastic. There is Increasing appetite in young to younger consumers… They want good things and we are making them.”

Where the ground floor is usually allotted to a multi brand store, we see the presence of western wear brands across the malls. The ethnic wear brands in majority of the malls though are all zoned together. According to Pradhan this is based on the demand of the shoppers who prefer “everything in one go and one place and hence we have zoned our mall in such a way that a customer knows exactly where he/she will find a particular category of product in the mall. We have carefully zoned our ethnic wear brands on right hand side of first and second floor”.

According to the first edition of the Myntra Fashion Report released by the e-commerce major at the India Fashion Forum 2018, by the year 2020 India will have over 700 million Internet accessing population, with almost half of it engaged in online transactions.

Embellishments are an integral part of the clothes since it draws significant attention of the kids. We have our strengths in the art of hand embroidery and manual detailing that provides a fi nish that kids yearn for.

The new store offers classic and tasteful designs in Kurta, Kurti, tops, fashion bottoms, drapes and ensembles with an extensive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery to choose from.

As the Millennial crowd is always up to date, we want to provide them with the latest trends aside from great quality. In the next quarter, we plan to increase the catalog to 400 options, where we will be launching new styles every week. We want to capture the latest trends as fast as possible.

The new e-store offers complete experience with distinct sections such as Bestsellers, Just Arrived, Weekly Specials, Recommended for You and Editor’s picks, making it easy to browse for seasoned and first-time shoppers.

Spread across 1650 square feet, the new store is located at Highstreet Mall – a popular retail destination in the city. It will provide the latest designs and silhouettes, catering to a class of consumers who prefer buying quality products.

W by TCNS Clothing, a premium fusion wear brand, which merges Indian and western sensibilities with an emphasis on distinctive design and styling, recently opened its new store in Bangalore. With this launch, the brand has moved ahead in its expansion, while strengthening its footprint in one of India’s major cities.

Elaborating on the same, Kumar revealed, “We actually wanted to correct our model and that is why it has taken a lot of time for us to reach this level. As of now, we think, close to 7,000-10,000 sq.ft store is something which with which we will get now into many more malls now.”

Blackberrys also expects contribution from accessory products to grow up to 10 percent of its total stores’ sale from the present 7 per cent.

Reality TV star Kim Kardashian is reportedly expanding her fashion empire by launching a lingerie and shapewear line.The unnamed collection is expected to retail at affordable prices for fans, and the 37-year-old is said to be involved in every aspect of developing the collection